Indian Online Food Delivery Market to hit $8bn by 2022: Report!
Indian food and culture are closely connected with each other. People celebrate festivals in India by gathering together, cooking, and eating traditional meals. The diversity of Indian cuisines can be seen literally from Kashmir in North to Kanyakumari in the South. Each Indian state is famous for its own kind of food. The best part is that people love to taste all styles of Indian food. With the coming of the Online Food Delivery system, now people can get the taste of a variety of Indian food sitting at their home only. The online food delivery system has become more prevalent due to those bloggers also who have chosen food as their micro-niche as they like to share what they know about the food.
Some major online delivery partners in India are Zomato, Swiggy, FAASOS, Foodpanda. Other than association with these apps, some food businesses have their website/apps, so that people can pay them directly if they want without the interference of any third party. Examples of such businesses are Dominos, KFC, Pizza Hut, Behrouz Biryani, McDonald’s and many more.
Advantages of Online Food Delivery System
Time-Saving: Customers can order food at any time at any delivery site without having to wait in long queues at restaurants.
Cost-effective: Online system is effective for both customers and restaurants/hotel owners. Online branding and promotions are more cost-effective than traditional methods. Similarly, customers can order their food according to their budget.
Accuracy: Location of a customer and restaurant, order details are very accurate if you are using an online delivery system.
Customer experience: To create a loyal base of customers, owners go to great lengths to ensure that customer feedback is good by providing them with good services.
Good quality food: The main advantage of an online food delivery system is that customers get good quality food. Customers get compensation if they receive bad quality food from restaurants.
Business expansion: Food business owners get the opportunity to expand their business because of the wide reach of the online system. Making their presence online helps them to make great revenues.
Transparency: Miscommunications generally don’t happen in the case of online food delivery systems. There is transparency between customers and restaurants from where they have ordered the food.
Payment options: there are multiple payment options available in online systems like Cash On Delivery, online payment options like use of Debit Card, Credit Card, Netbanking, UPI. PhonePe, Paytm, Mobikwik wallets can also be used for payments.
Some recent figures
The report titled, “Indian Online Food Delivery Market to hit $8bn by 2022” published in LiveMint in accordance with Google and Boston Consulting Group revealed many interesting facts. The report stated that Zomato and Swiggy are used more frequently than any other apps present in the market. People generally order online food because of the availability of a variety of cuisines and attractive advertisements. Discounted prices also became the centre of attraction in the online food delivery market. The rapid increase in the number of online buyers and digitization will result in Indian online food market to reach the $8bn mark by the year 2022.
In the current Covid-19 scenario, the demand for online food has increased by a considerable amount because people prefer to not dine-out in a virus prone environment.

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